NIL Collective Strategy

NIL stands for name, image, and likeness. The definition of NIL is simple: It is the possibility of compensation paid to high school and NCAA student-athletes to promote, partner, or represent brands.

The mutually beneficial relationship is built off the athlete’s fame in order to grow a business. Previously, high school and NCAA athletes were forbidden to profit off of their celebrity and fame.

While the Supreme Court and NCAA passed Name, Image, and Likeness into effect, states and schools still have their own specificities around the new rules.

One of the most important hurdles for student-athletes now is to use these guidelines properly. That is to say athletes must understand how the state they play in or school they attend may affect the way they can utilize now-legal NIL rules. Rules on school logo restrictions, what products may or may not be sponsored, as well as other guidelines, differ from state and school. – We can help with all of this and more! – Contact us today for a consultation!

With the passage of NCAA and state laws permitting student-athletes to profit from their Name, Image and Likeness (NIL),  NIL Collectives help colleges and universities leverage the collective power of alumni, fans, and businesses, to equip student-athletes with classroom, branding-education, and life skills, for opportunities to help charities, to protect their eligibility, while also facilitating NIL opportunities to monetize their NIL in legally compliant ways.  We can help your school develop and launch the best NIL Collective to optimize your student-athlete opportunities. – Contact us today for a consultation!